Here are five free tools available to small business owners who are looking to market their products or services on the internet. In future posts I will cover each in more depth and examine ways that the small business owner can integrate the tools into their marketing efforts.
Ranks.nl Keyword Density Tool
This is a great free tool that will let you look at any page on the internet just like the search engines do. It will give you all kinds of useful info to help you tweak your SEO efforts. Here are just a few of the details that the ranks.nl keyword tool will show you:
- What words it looks like your page is optimized for.
- How many words are in each element and what those words are.
- The number of repeats and keyword density for all phrases on the page.
- Outgoing links
- Total word count
Learn more here: http://ranks.nl/tools/spider.html
If you do not have any type of analytics on your site, go get signed up for Google analytics right now, here.
Analytics basically means, who has visited my site, and what did they do when they were there? After you have added a small piece of code to your web site, the analytics software will begin to track very specific information about every user that has made their way to your pages.
The easiest way to get started is to have your web designer set up the analytics functionality so that all you have to do is log in and check your stats. In fact you should make sure that analytics tracking is always part of the package, and included in the price anytime you have a website or landing page designed for the internet. It is very easy for a web designer to install the code so they should not charge extra for the functionality.
Learn more here: http://www.google.com/analytics/
Does your business need a blog? Do you need a website that is cheap to set up and easy to make changes to on your own. Look no further than the free open source blog software that just keeps getting better and better. The list of benefits is long and includes: thousands of free templates, thousands of great plug-ins to extend functionality and an ease of use for non-techie small business owners. While it was originally a blogging platform, it has been turned into a full-fledged CMS (Content Management System) that will allow you to easily add information and make changes without having to call up your expensive webmaster.
Learn more here: http://wordpress.org/
Google External Keyword Tool
Whether for SEO or PPC keyword research is a critical first step in your online marketing efforts.
The best free tool to do keyword research is Google’s keyword tool. Below is an example of a list of possible words that could be used for a salon in the Boulder, CO area. In the first column is the keyword, the second column will tell you how many searches were performed last moths for the term, and the third column gives a monthly average of search volume over the last year. This is also a must use tool for PPC research.
Learn more here: https://adwords.google.com/select/KeywordToolExternal
Google’s Local Business Listings
Is your business is the Yellow Pages of the 20th Century? If you are not signed up for Google’s Local Business Center you could be missing out on an avalanche of potential customers who are looking for what you offer right in your town.
Google’s local business listings are a great FREE way for your business to acquire new clients and your website to get increased traffic. It will take a few minutes to get it all set up but it is definitely worth it. Not only will it list your phone number and a link to your website, you will also show up on a map and you can offer potential clients a coupon, and get positive reviews from existing customers.
Keep an eye out for future posts where we will cover how to improve your rankings.
Sign up here: http://www.google.com/local/add
Google’s Adword Editor
For anyone using adwords PPC to advertise their business I recommend you download and learn to use the free desktop editor offered by Google to edit your campaigns. It is much faster than entering your data online and there is a great utility that allows you to import large amounts of data via a spreadsheet.
Learn more here: http://www.google.com/intl/en/adwordseditor/